Mathew ToorPhoto of Mat Toor

Mat Toor

Tel: 07525 049513
Skype: @mattoor


  • Digital strategist, brand builder and growth hacker with deep experience of launching and relaunching websites, apps, ecommerce platforms and content management systems
  • Creator of Den of Geek and Know Your Mobile - 2 digital brands developed from scratch to become the leading UK movie and mobile tech sites with a monthly audience of 15 million readers
  • World class SEO writing skills: Google the following... 'Best VR headsets for iphone', 'Best TV Brands in the UK', 'Best trollies for festivals', 'How to Restart a dead iphone'
  • Critical understanding of core digital technologies: HTML, CSS, structured data (view the source of this CV), APIs, analytics, affiliate marketing and publishing frameworks such as Wordpress and Drupal
  • Provided strategic consultancy and training for various blue-chip companies including Seven Digital, Yahoo!, Experian, Ladbrokes and Richer Sounds


Head of Content
Ve Interactive
  • Led content team of 5 people creating content and social media campaigns for new digital launches with responsibilities for site development, SEO, content partnerships and audience growth
  • Launched Inspiration content site for startup — achieves 135,000 uniques in 12 months
  • Launched new mobile tech website Phone Cruncher - achieves record launch growth, going from 0 - 125,000 unique users in 6 months without any paid marketing or PPC support
  • Introduced successful content and commerce partnerships with blue chip brands including John Lewis, eBay, Tesco, Argos and Waitrose
  • Affiliate marketing on content articles generates £100,000 of sales per month by December
Freelance Website Creator
  • I build, launch, host and optimise responsive and SEO-optimised websites on the Wordpress and Woocommerce platforms for agency and private clients
  • Sites include Go Media, 72 Hair, Body Fantasies, Italian Shoe Factory, Movies4Kids, Bizible, Seed, Croft Place, Global Event Management
  • Used custom themes, PHP, jQuery and javascript with Bootstrap and Foundation frameworks. Plug-ins such as Advanced Custom Fields, Yoast SEO and Gravity Forms with Mailchimp API integration
  • See more on my online portfolio
Head of Digital
Imagine Publishing
Jul 2010 - July 2013
  • Led the digital team of 12 developers, designers and editors that ran the portfolio of 20 websites and multiple apps
  • Hired and briefed external agency 3 Sided Cube to develop a new iOS and Android digital magazine platform - codenamed 'Martini' to replace our current PixelMags products, including full requirements and technical specs
  • Conceived and developed new digital editions online superstore, - with automatic updates from Magento eStore, Facebook integration, cutting-edge technology and over 1600 product pages on day of launch. It now attracts over 25,000 visitors a month
  • Developed new, ground-breaking responsive templates that saw mobile traffic to SciFiNow and How It Works rise by 1000% and 1800% respectively - and overall traffic to both sites soar by an average of 300% since they were introduced in mid-2012
  • Relaunched flagship website NowGamer onto new platform and SEO strategy - traffic rose from 418,000 to 2 million uniques within 9 months
  • Developed the internal email database from 50,000 to 750,000 within 12 months, introduced highly successful ecommerce and editorial email strategy with automated newsletter creation tools, training and diagnostics - all key metrics are way above sector averages.
  • Created PPC campaigns and minisites for all key brand subscriptions that now account for 30% of all new subscribers Co-ordinated total rethink of social networking strategy with 500% growth in reach and 6x growth in referrals, including development of in-house Facebook fangate apps and full Open Graph integration with websites
  • Successful relaunch of Imagine Publishing subscriptions website with full social networking integration, editable CMS and slider and deep design/ecommerce integration with CRM/transaction partner
  • Introduced a comprehensive online editorial training plan that includes online copywriting, SEO, social networking and multimedia skills development Successful launches/relaunches of Digital Photographer, Little Green Robot (Android Magazine), 3D Artist, Digital Artist and Advanced Photoshop websites. Average unique user increase: 196% within 3 months
Freelance Consultant
Jan 2009 - July 2010
  • Recruited US editorial team and launched Know Your Cell for Dennis Publishing
  • Recruited Indian editorial team and launched Know Your Mobile India for Dennis Publishing
  • Online editorial training for relaunch of The Ecologist as a web-only publication
  • Various other online training, SEO and internet consultancy projects including Experian, Yahoo!, Rouleur Media,, Ladbrokes, Richer Sounds and Seven Squared
Founder, Project Badger
Dennis Publishing
Sep 2007 - Jan 2009
Editorial Director
Dennis Interactive
April 2005 - Sep 2007
  • Led a team of 13 online editors, responsible for content strategy, recruitment, training and implementation of all 18 Dennis websites, including PC Pro, Poker Player and Maxim
  • Relaunched Maxim, Auto Express, Evo and launched 3 gambling websites. Relaunched website traffic up 150% in first year, revenues doubled
  • Helped conceive and launch Monkey on Ceros eZine platform
  • Helped launch IT PRO website in April 2007, Dennis Publishing's first web-only brand

View My Portfolio


MA (Hons.) English Literature
Cambridge University
Studied at Emmanuel College
S Levels
Cheltenham College
English, Geography
A Levels
Cheltenham College
English, Geography, History
Other Skills
  • Advanced SEO
  • Social media development and best practice
  • Editorial training
  • Advanced Analytics (Google)
  • Google DFP, Adwords & Adsense SEM
  • Advanced CSS & semantic HTML
  • External API integration
  • Basic jQuery, PHP, MySQL, javascript
  • Wide CMS experience including Sitepoint, Adobe Experience Manager, Spectra, Drupal, Moveable Type and WordPress
  • Affiliate integrations, including Trade Doubler, AWIN, Amazon
  • Software includes Adobe CS packages, Final Cut Pro, MS Office, Dreamweaver, BB Edit, SoundEdit, iMovie, Filemaker Pro, Mailchimp
  • 80 WPM T-Line shorthand


Employer References

Guy Sneesby,
Former Director,
Ve Interactive
(details available on request)

Barry Cronin
Former Director,
Dennis Publishing
(details available on request)

Anita Bevan
Director of Content and Usability
(details available on request)