It might be easier to quote my former boss at Dennis Publishing, Barry Cronin. He was kind enough to say the following:
“I have worked with Mat for more than 5 years both in his role as Editorial Director at Dennis Publishing and later as a Digital Consultant to Dennis Publishing. Simply put, Mat's knowledge of what is required to launch and grow audiences in the digital field is second to none. Mat worked with me on multiple launches across multiple territories, from concept to launch and then to establishing significant, engaged audiences. These audiences and digital brands went on to and still generate substantial revenues for Dennis Publishing. Mat's input has been indispensable. He is very much a one-man digital power-house, applying his knowledge and experience of digital content creation to great effect and I have been fortunate to have worked with someone who has such a passion or his profession and applies it so well. If the secret of any successful director/business leader is to surround yourself with great people then Mat easily fits into that category and I would have no hesitation in recommending him to any digital business in his related field ...”
I would only add that my background in print has provided a foundation of quality and attention to detail that has served me extremely well in the digital field. And I still enjoy a frisson of pleasure applying the full stop on a well-crafted sentence.